When starting a business, it is often tempting to keep things small and manageable by targeting a local audience. However, if you want your business to succeed long-term, you’ll eventually need to expand and expose your product or service to a global market. If your product or service has global appeal, exhibiting at an event at Minneapolis Convention Center can help you make valuable connections and secure international customers. Here are some tips on how to do just that.
Offer Loyal Customers an Exclusive Preview
If you have a new product or service that you’re excited about, why not give your most loyal customers an exclusive preview? This is a great way to show appreciation for their continued support while getting valuable feedback on your new offering. Just be sure to set clear expectations about when the full launch will be so there’s no confusion down the line.
Run a Customer Appreciation Sale
Show your customers some love with a special sale just for them. This is a great way to clear out old inventory or promote a new product while giving your customers a chance to save on something they’ll appreciate. Advertise the sale in advance and ensure your team is prepared to give your loyal customers VIP treatment when they come in to shop.
Get involved in Trade Shows and Events
Trade shows and events related to your industry can be great opportunities to promote your business. Attendees at these events are usually interested in the products or services that will be showcased, so you’ll have a captive audience to market to.
Develop Partnerships with Other Businesses
Partnering with other businesses in your industry can help you reach a new customer base. For example, if you own a pet store, you could partner with a local grooming business. Customers of the grooming business would then be exposed to your products and services, and vice versa.
Participate in Community Events
Getting involved in community events is a great way to show your support for the local area and promote your business simultaneously. For example, you could sponsor a little league team or set up a booth at a community fair.
Use a Special Introductory Offer
Some businesses offer a discount or freebie to first-time customers as an incentive to try out their products or services. This can be an effective way to introduce your business to new potential customers.
Run Social Media Contests
Social media contests are a great way to increase engagement and reach on your social media channels. By running a contest, you can encourage your followers to share your content, tagging friends and family members. This helps to expand your reach beyond your current follower base and can also help to generate new leads. To run a social media contest, you’ll need to create a prize that will appeal to your target audience. You’ll also need to promote the contest on your social media channels and ensure clear instructions on how to enter.
Expanding your business to a global market can be daunting, but it’s not impossible. By using the tips we’ve provided, you’ll be well on your way to reaching new customers around the world. Just remember to take things one step at a time and don’t try to do too much at once.